Author Platform / Book Marketing / Ebooks & e-Readers / Publishing
by Gary McLaren · Published October 2, 2015 · Last modified October 6, 2015
In this new era of publishing, a writer, arguably, has more chance of becoming a successful author than at any other time in the last fifty years. That’s the opening line of my 500-word manifesto, “A Manifesto for Authors’ Marketplace Success“, which has just been published at Futurebook. This is part of a series of manifestos on the future of...
Author Platform / Book Marketing / Books / Ebooks & e-Readers / Gary's Stuff / General / Other Projects / Publishing / Writing
by Gary McLaren · Published July 22, 2015 · Last modified February 5, 2017
In the third week of July this year I launched a new blog for writers, Writers Unplugged. This will now be my main blog for writers. Over the past 15 years I have posted my articles at multiple web sites including freelance writing material at WorldwideFreelance.com, e-publishing articles at PublishYourOwnEbooks.com and platform building at PlatformPundit.com. I have discovered that writing new material...
Author Platform / Book Marketing / Books / Ebooks & e-Readers / General / Publishing / Writing
by Gary McLaren · Published April 10, 2015 · Last modified April 11, 2015
A few weeks ago I posted my views on where we’re heading in the independent publishing industry and what will be most important for indie authors in 2015. So many readers enjoyed that post that I decided to create the following infographic that contains all of the key points.
Author Platform / Book Marketing / Publishing / Social Media / Writing
by Gary McLaren · Published February 25, 2015 · Last modified May 31, 2015
In this post I’ll reveal some of the most useful hashtags for indie authors. For those not familiar with hashtags they are essentially a keyword beginning with the “#” character. When someone writes a tweet they can include a hashtag to make it easier for people interested in that topic to find their tweets. For example I might include the hashtags #publishing...
Author Platform / Book Marketing / Books / Ebooks & e-Readers / General / Publishing / Social Media / Writing
by Gary McLaren · Published January 15, 2015 · Last modified May 31, 2015
It’s that season when people love to post resolutions and predictions for the year ahead. Along with others in the publishing industry I have been reviewing “where we’re at” and “where we’re heading” as an industry in 2015. When considering where we’re at it’s helpful to remember just how far self-publishing has come in the past decade. It’s just over 7 years since Amazon launched the first Kindle eReader (in...
